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The Strategy Moment Blog

12 Jun 2018
How to Improve the Results of Your Fundraising Email

How to Improve the Results of Your Fundraising Email

Another week and another unfortunate fundraising email arrived in my inbox. Here’s just a sample: “Dear Friend, We urgently need your time, participation, and monetary support…It is imperative that our event garner sufficient funding…Without necessary funding, participation and volunteers, we will be unable to continue hosting this seminal event….Please give today!…Your support ensures that [we] will be able to continue to help our community…Hurry, please give now! Thank you.” Now, I’m usually one for altruism and not burying the lede, […]

05 Jun 2018
How to Quickly Define Your Nonprofit Target Audience - Brandan Eting

How to Quickly Define Your Nonprofit Target Audience

Knowing how to define your nonprofit target audience is key, but most organizations set themselves up for failure from the very start. It turns out, success begins with asking the right question. We’ve developed a set of questions that will transform your ability to much more effectively define, attract, and reach the people that matter most. This #StrategyMoment is brought to you by… “Our target audience…” People frequently ask us, “How should we talk so our target audience will listen?” […]

20 May 2018
When You Have No Nonprofit Brand Strategy, This Is What You Need To Do

When You Have No Nonprofit Brand Strategy, This Is What You Need To Do

If you have no nonprofit brand strategy, your organization is operating with what we call a “de facto brand.” You’ve got a brand that’s accidentally, unintentionally – and quite frankly – randomly developing because the organization has no other plan. It’s all over the place, and you’re noticing that some of what the nonprofit is doing just doesn’t seem to mesh with who it really is and what it’s all about. Or, maybe you and colleagues are disagreeing about the […]

04 May 2018
How to create content that’s actually valuable to people

How to Create Content That’s Actually Valuable to People

Leading your organization’s transition to create content that’s actually valuable to people can be tough. Breaking the “we this” and “we that” habit in favor of a “you can” mentally is quite a challenging shift. It requires more thought from us, and colleagues often don’t understand the difference between what the organization wants to communicate and how you say it. Of course, embracing that difference is what can transform everything. For better or worse, I learned this lesson at a […]

27 Apr 2018
how to explain why your event really needs a theme

How to Explain Why Your Event Really Needs a Theme

So, it’s event season, which means you’ve been working on your communications plan and now need to explain to skeptical colleagues why the event really needs a theme that the communications can convey. This #StrategyMoment is brought to you by “We don’t need an event theme…” It’s no surprise that small teams that are strapped for time often have to make tough choices about what to prioritize because time and resources aren’t abundant. That’s often how organizations fall into hosting […]

20 Apr 2018
3 Social Media Fundraising Ad Mistakes That Are Losing You Traffic

3 Social Media Fundraising Ad Mistakes That Are Losing You Donors

Social media fundraising ad mistakes can cost your organization time, money, traffic, and donations. Standing out in today’s noisy world of content isn’t easy, and the wrong social media fundraising ideas can distance your cause from supporters. The good news is there are three easy fixes you can make right now to boost your social media fundraising results. This week’s #StrategyMoment is brought to you by “We want to…” There are a lot of benefits to social media advertising for […]

13 Apr 2018
Which Diagon Alley Shopkeeper Are You Based on Your Marketing Message?

Which Diagon Alley Shopkeeper Are You Based on Your Marketing Message? [QUIZ]

Muggle or wizard, the right marketing message can make all the difference. Want to know what yours says about you? Answer these five questions to discover the spell-binding truth about your organization’s marketing message and reveal which shop would be yours in Diagon Alley. Let’s find out what your marketing message habits would mean in the wizarding world…    

06 Apr 2018

This is Why You’re Stuck Doing Creative Projects by Committee

“Anyone who works in higher ed knows the distinct pain of doing creative projects by committee. Everything is falling apart and I’m feeling down in the dumps about it as I had a vision and the bureaucracy is tearing it down. What’s worse is I totally blame myself even while knowing that decisions were made that are totally out of my control, and I’m not the boss. My soul is smashed and I just want to flip desks all day […]

30 Mar 2018
have a hoppin' spring break

Have a Hoppin’ Spring Break!

Marketing for One is currently closed for spring break and will be back next week. Enjoy some spring sunshine in the meantime!

23 Mar 2018
How to deal with coworkers who complain behind your back

How to Deal with Coworkers Who Complain Behind Your Back

When you’re trying to be more strategic (and also gain more control over your workload), the last thing you need is coworkers who complain behind your back about the marketing and communications you’re trying to advance. Instead of focusing on reaching the right people together, you end up divided. Suddenly you have to stop what you’re doing to address what they said to someone else because it got to your supervisor. It can have you constantly looking over your shoulder […]